
MJ's 550 Maranello: $2.7M on Joopiter. High estimate was $1.3M.
Michael Jordan's 1997 Ferrari 550 Maranello just printed a number most people did not expect.
On Joopiter × CURATED (Driven to Greatness), the car sold for $2.7 million — 43 bids — against a high estimate around $1.3 million. That is more than double the top of the book, and coverage puts it near four times the prior public 550 auction record.
Sale closed Wed Sep 30 around 7:05 PM ET. Enthusiast coverage hit overnight into Oct 1.
This is not a board-ask story. It is a provenance sale — celebrity ownership and a long quiet period pushed a front-engine V12 GT into a different price conversation than a normal 550.
See live Ferrari asking prices →
MJ's 550 Maranello: $2.7M on Joopiter. High estimate was $1.3M. More than double.