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Michael Jordan's Ferrari 550 sold for $2.7M — more than double the estimate

MJ's 550 Maranello: $2.7M on Joopiter. High estimate was $1.3M.

Oct 2, 2026 · 2 min read

Michael Jordan's 1997 Ferrari 550 Maranello just printed a number most people did not expect.

On Joopiter × CURATED (Driven to Greatness), the car sold for $2.7 million — 43 bids — against a high estimate around $1.3 million. That is more than double the top of the book, and coverage puts it near four times the prior public 550 auction record.

Studio still of a rosso Ferrari 550 used with the Reel. The car that sold is Jordan's 1997 550 Maranello (chassis 108712), about 6.4k miles, Rosso Barchetta over tan.Source: DBo's Car Trends Reel / Joopiter × CURATED lot coverage

The car

  • 1997 Ferrari 550 Maranello, chassis 108712
  • About 6.4k miles
  • Rosso Barchetta over tan
  • MJ 5 Illinois plates
  • Driven after the 1997 championship; largely out of public view for about 24 years

Sale closed Wed Sep 30 around 7:05 PM ET. Enthusiast coverage hit overnight into Oct 1.

Why it matters

This is not a board-ask story. It is a provenance sale — celebrity ownership and a long quiet period pushed a front-engine V12 GT into a different price conversation than a normal 550.

See live Ferrari asking prices →

Short version

MJ's 550 Maranello: $2.7M on Joopiter. High estimate was $1.3M. More than double.

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