Porsche Is Selling Garages Now, and You Don't Need a Porsche
Porsche Design and Miami developer Newgard are building private car clubs in West Palm Beach and Dallas, each with 22 garage studios you actually own. Invitation only, opening in 2028.
Your dream garage just got a Porsche badge. Porsche Design, the brand's lifestyle arm, has teamed up with Miami developer Newgard on Porsche Design Concours: private car clubs where you buy your own garage studio instead of renting a spot in a storage building. The first two are coming to West Palm Beach, Florida, and Dallas, Texas.
Want the full rundown? Read our news story on Porsche Design Concours.
What you actually get
Each location gets 22 studios, so 44 in all, ranging from 2,700 to 6,000 square feet. These aren't just big boxes with a roll-up door:
- You own it. Every studio is deeded, like a condo.
- It's a hangout, not just a garage. Each one comes with a mezzanine, a full bathroom, a wet bar and climate control. Think man cave, office and showroom in one.
- The arrival is the point. Many of the studios open onto an indoor, gallery-style driveway called The Concours, so pulling in feels more like an entrance than a parking job.
- There's a club, too. A members' Clubhouse with dining, a spa, padel courts, lounges, coworking space and 24-hour security.
The catch, and the fun twist
You can't just sign up. Studios are sold by invitation only. Here's the twist, though: you don't need to own a Porsche. Ferrari, vintage Mustang or a little bit of everything, collectors of every make are welcome. Both sites are targeted to open in 2028, and both companies say more US cities are planned after that.
What will it cost? Nobody knows yet. Porsche's Sep 28, 2026 announcement didn't include any pricing, and neither company has published studio prices or club fees.
So would you buy a garage studio, or put that money toward another car? Watch the Reel on Instagram or TikTok, then check our Porsche market dashboard to see what the cars that might fill these garages are going for.
Sources
- Porsche Newsroom USA, "Porsche Design and Newgard Development Group introduce Porsche Design Concours" (Sep 28, 2026).
- Exotic Car Trends, Porsche Design Concours: private car studios and a members' clubhouse coming to West Palm Beach and Dallas (Oct 20, 2026).
- Rendering: Porsche Design / Newgard Development Group.