Jaguar reserved the Type 02 name on Nov 9, 2026. The paperwork does not confirm a body style, but the brief Jaguar has already given (more practical than the Type 01, same design language, no fight with Range Rover) points at a long, low electric SUV. That is the car we are expecting, and the Type 01 already tells us how it should look.
The next Jaguar is likely an SUV. Not a Range Rover with a different badge, and not a shy, high-sided crossover. A long, low Jaguar SUV with the Type 01's slatted face, slim light bars and the same electric architecture that just put more than 1,000 horsepower under a four-door GT.
Jaguar reserved the name quietly, with a trademark instead of another Miami art-fair spectacle. On Nov 9, 2026, Jaguar Land Rover Limited filed a European Union word mark for Type 02, application 019447495, covering vehicles, electric vehicles and the usual pieces of a car a model name gets stamped on: seats, steering wheels, treadplates, alloy wheels. Car Moses found the filing first. Motor1 and CarBuzz followed, and The Supercar Blog picked it up on Nov 11.
A trademark is not a reveal. Car Moses notes Jaguar once filed for J-Type and never built one. What makes Type 02 different is that Jaguar already told us how the numbering works. Type nods to the old catalog. The zero is the electric reset. The last digit is the car's place in the new family. Type 00 was the concept. Type 01 is the four-door GT that broke cover in New York on Oct 6, 2026. Type 02 is the next one.
The filing itself gives almost nothing away. There is no sketch, no body style, no horsepower figure. It is not even registered yet, only under examination. Car Moses notes there are no clothing or toy classes, the extras carmakers add when they want a lifestyle brand as much as a car. The EU application also lists a May 13, 2026 priority claim, which means Jaguar started protecting the name months before the Type 01 even reached a New York street.
Jaguar has not confirmed the body. We are still going to say it: Type 02 is likely an SUV. Managing director Rawdon Glover told CarBuzz that before the company locked the new design language, "we'd seen it on multiple different body styles," and that it could not be "just the one-trick pony." He has already said the next model will be more practical than the Type 01, which seats four in individual seats and skips a conventional rear window. That is not the brief for a second GT. It is the brief for a more usable Jaguar, and the one people are expecting (and not just Jaguar-watchers) is an SUV.
For me, Range Rover is the best high-sided SUV and Defender is the most capable high-sided SUV. Why would I want to go up against that?
Rawdon Glover, Jaguar managing director, via Car Moses
If Type 02 is an SUV, it is probably not the kind that tries to be a Range Rover. Think a taller, more usable Jaguar that still sits long and low, almost certainly on the same Jaguar Electric Architecture as the Type 01, with a tailgate instead of that dramatic, windowless fastback. Motor1 and Car Moses both point to a reveal after Type 01 deliveries begin in the second half of 2027, which puts a public debut around 2028. Glover, Car Moses reports, has also said talking about a second car before the first one reaches customers "would be folly." The name is protected anyway.
The Type 01 already tells us how that SUV should look. The production car kept the concept's long hood, the horizontal-slat face with JAGUAR written across the grille, the slim light bars, the flush handles and the big aero wheels. Stretch that language over a long, low SUV or GT-wagon body (not a puffed-up crossover) and you get the car this reset has been heading toward. The tail should be just as committed: a full-width slatted JAGUAR panel and a slim light bar, in the same family as the Type 01, only on a shape you can actually load.
It is worth remembering how ugly this got, because the Type 02 only makes sense in the shadow of that fight. In November 2024, Jaguar launched its "Copy Nothing" rebrand with a film full of models in bold clothes and not a single car. Elon Musk asked, "Do you sell cars?" Two weeks later, design chief Gerry McGovern rolled a Miami Pink Type 00 concept onto a Miami Art Week stage and more or less invited the pile-on. "Jaguar has no desire to be loved by everybody," he told the BBC. He also said, in The Telegraph, that "controversy has always surrounded British creativity when it's been at its best."
The internet did not take that as a design brief. The concept was called a pink Batmobile, a Barbie car, a betrayal of the E-Type. The leaping cat was gone. The old volume cars were being wound down. For a while the story was not the car at all. It was the culture-war fight around the ad.
Jaguar's bet was that the people shouting online were not the people who would spend six figures on a new Jaguar. That was a cold reading of the room, and for a long time it looked like a reckless one.
The Type 01 that Jaguar unveiled in New York on Oct 6, 2026 is not a watered-down concept. The wild concept doors are gone, but the scale, the long hood, the slatted face and the blunt, dramatic tail made it to production. Officially, it is a luxury four-door GT with more than 1,000 horsepower, an 850-volt electrical system and a claimed range of up to 400 miles. Prices are anticipated to start at $130,500 in the United States. Orders open in early 2027, with first deliveries in the second half of the year. That is the platform, the face and the price band a Type 02 SUV would be asked to live in.
The online reaction was still split. InsideEVs found people calling it everything from "magnificent" to "hideous," and judged the mood at about 50/50, with "much more positivity than its predecessor." The BBC quoted a consultant calling the design an "unmitigated catastrophe," and car journalist Steve Fowler calling it "incredible." Fowler's useful line was this: "Not everyone will like it - that's fine. Not everyone has to!"
Something else happened once the car left the studio. At the New York premiere, Jaguar ran Type 01 through the streets of West Chelsea on its way to the reveal. Rory Carroll, writing for Alloy after seeing that arrival, did not hedge: "On the road, it is a fantastic looking thing. In traffic it will make just about everything else look decades out of date." Electrifying.com, whose team has both seen the production car and driven a prototype, put it more bluntly: the critics may have to eat their words. Glover told them no other Jaguar has scored so highly in customer clinics. Or so badly. He sounded happy about that.
This is not a full conversion. CarBuzz, writing on the same day as the Type 02 filing stories, still said the Type 01 "isn't winning many fans." Early New York street photos did not magically end the arguments. But the temperature has changed among people who have seen the metal, and that is a very different problem from "the whole internet hates this car." If the Type 01 can win a room once it is moving, a Type 02 SUV with the same face has a much better chance than the 2024 comments ever suggested.
The United States is the market Jaguar is building this around. Brandon Baldassari, Jaguar's North American brand director, told Test Miles in August 2026 that the U.S. dealer network has gone from about 200 stores to about 80 over three years, and that the remaining dealers have already seen the uncamouflaged car. He expects a typical Jaguar sale to move from around $70,000 to $130,000. "US is the number one market for Jaguar in the future from a sales volume perspective and then an overall total profitability perspective," he said.
That is the band the second car is likely to sit in too. Car Moses reports Glover saying "all Jaguars will be in broadly the similar price point," naming $120,000 to $130,000, and ruling out a cheaper $80,000 or $90,000 version. In Canada, Auto123 and Autosphere have reported a preliminary Type 01 starting price of 178,000 Canadian dollars for the 1030 trim, with the same early-2027 order window and second-half-2027 deliveries.
A practical Jaguar used to be the volume play. Car Moses notes that the F-Pace once accounted for close to half of Jaguar's U.S. sales. The next practical Jaguar is likely Type 02, and it will be asked to do a similar job at much higher money. That is a harder sell, and also the only sell Jaguar is interested in now.
If you only watched the comments in late 2024, Jaguar looked like a brand that had set itself on fire for a marketing campaign. The Type 01, in the metal, is the first evidence that the fire was also a design argument. It is still a polarizing car. It is supposed to be. The useful change is that some of the people who saw it as a punchline are now arguing about the rear shoulder and the way it sits on a road, which is a much better argument for Jaguar to be in.
Type 02 is where that argument gets real. A low, wild four-door GT can be a statement. A long, low SUV in the same language is how a rebuilt Jaguar becomes a lineup instead of a one-car dare. Jaguar has not shown the car, and a trademark is not a body style. But the brief they have already given (more practical than the Type 01, the same design language on more than one shape, and no fight with Range Rover) is the brief for a sleeker Jaguar SUV, not another GT and not a Defender in drag. If they get that stance right, this is the car that makes the whole reset make sense for people who loved Jaguars and also need a tailgate.
Nothing to put a deposit on yet, at least not for Type 02. The Type 01 is the car you can actually plan around: U.S. pricing from $130,500, Canadian pricing from 178,000 Canadian dollars, orders in early 2027, deliveries later that year, through a much smaller dealer network. If you want the second model, the honest timeline is a reveal after those deliveries start, likely in 2028, at a similar price. We think that car is likely an SUV. Jaguar has not confirmed the name, the body or the horsepower. A trademark just tells us they are serious enough to protect the next number. We'll update this story when they show the car.
Jaguar's own designers just walked through the Type 01 cabin on the company's YouTube channel. You get four individual seats, a 24-inch driver display, and a brass-effect spine that runs the length of the car. The back row is intimate, to put it kindly.
