Bugatti marked 20 years of selling cars in the US by gathering 20 owner cars and the one-off Destrier at Concours at Wynn Las Vegas. The US is now its biggest market, and one in three Tourbillons is headed there.
Bugatti has been selling its modern cars in the United States for 20 years, and it marked the milestone where many of its American owners already gather. According to a Bugatti Newsroom release published Nov 4, 2026, the brand returned to Concours at Wynn Las Vegas with 20 customer-owned hypercars and the Destrier, the newest one-of-one car from its Programme Solitaire.
The anniversary dates back to the Veyron, which arrived in the US in 2006. Many of the owners who brought cars to Las Vegas have bought several generations of Bugatti, Veyron, Chiron and now Tourbillon, the release says.
The numbers in the release explain why Bugatti made a point of the occasion:
Today, America is our largest market, but what makes this milestone truly meaningful is not the number of cars we have delivered. It is the people we have met along the way.
— Hendrik Malinowski, Managing Director of Bugatti, in the release
Sascha Doering, COO of Bugatti of the Americas, added that new customers join "the BUGATTI family each year," and that the event was about the people as much as the cars.
The centerpiece was the Destrier. Bugatti calls it the latest creation from Programme Solitaire, which builds a one-off body and interior for a single client. Motor1 Germany adds the details: revealed in August 2026, it is the program's third car, and it sits on the Bolide's carbon fiber chassis with the track car's complete 8.0-liter quad-turbo W16, rated at 1,600 metric horsepower.
Unlike the Bolide, it drops the big wings and aero add-ons for its own bodywork. Motor1 says it stands just one meter tall, about 39 inches, and rides on 20-inch front and 21-inch rear wheels in place of the Bolide's 18s. The paint is a bespoke blue called Sapphire Celeste, paired with polished aluminum, and the cabin mixes brown leather and nubuck with a 3D-knit fabric woven with fine copper threads. The name comes from a type of medieval knight's warhorse. Bugatti limits Programme Solitaire to two cars a year at most; the first was the Brouillard in 2025.
The US share matters most for the Tourbillon, the Chiron's successor. Motor1 notes it pairs an 8.3-liter naturally aspirated V16 with three electric motors for 1,800 metric horsepower in total, 1,000 from the engine and 800 from the motors. Bugatti gives a starting price of €3,800,000 before taxes, Motor1 reports.
This was a customer event, not a launch, but the numbers in the release are the news. Bugatti is telling its biggest market that the move to a hybrid V16 changes nothing about who it builds cars for, and putting a W16 one-off at the center of the stand was a nod to the owners who made the Veyron and Chiron a success here.
Top Gear's Ollie Marriage spent a day at Bugatti with Mate Rimac, who drove while Marriage rode along. His verdict on the 1,800-horsepower hybrid's naturally aspirated V16: he has never experienced anything like it.
Volkswagen wanted an electric successor to the Chiron. Mate Rimac, the man who built the nearly 2,000-horsepower Nevera, fought to keep combustion alive.
Hendrik A. Malinowski, a 14-year Bugatti veteran and former managing director, is now chief commercial officer of Bugatti Rimac, with sales, aftersales, customer experience, the dealer network and brand and marketing all reporting to him.
