West Coast Customs built Rockstar a driveable Grotti Cheetah in Vice City pink and blue. The car is in the window at Selfridges in London until Nov 28, 2026, and the store will sell it for 1 million pounds, about 1.34 million dollars.
The Grotti Cheetah, the Testarossa-shaped supercar that has run through Grand Theft Auto for 20 years, now exists as a real car. Rockstar Games had West Coast Customs build it for the launch of Grand Theft Auto VI, painted in a pink-to-blue finish the shop calls a "Vice City fade." Since Nov 9, 2026, it has been sitting in a window at The Corner Shop in Selfridges on Oxford Street in London, and the store will sell it for 1 million pounds, about 1.34 million dollars at the Nov 10, 2026 rate.
The car was driven around Miami with five other Grand Theft Auto VI machines before it arrived in London. Official photographs show Grotti and Cheetah badges on a mid-engined Ferrari of the Testarossa family. What Selfridges has not published is the donor car's year, a horsepower figure, or what a buyer actually receives for 1 million pounds.
Selfridges' Corner Shop page is the primary source for the sale. The Vice City takeover in London runs from Nov 9 to Nov 28, 2026, around the game's Nov 19, 2026 launch on PlayStation 5 and Xbox Series X|S. The storefront is dressed as Leonida, the game's version of Florida. Inside, the Cheetah sits under a neon VI and a pair of palms, with a "Cheetah" sign on the wall and a Leonida-style plate that reads VICE CITY.
"Few cars epitomise GTA quite like the Grotti Cheetah," Selfridges wrote. "For the launch of GTAVI, Rockstar Games collaborated with West Coast Customs to bring an icon to The Corner Shop. Painted in Vice City's signature pink and blue hues, this customised retro sports car is available to purchase for £1 million via Selfridges Personal Shopping."
There is no button to buy it online. IGN, Dexerto, Insider Gaming and Rockstar Report all agree that a buyer has to book a Personal Shopping appointment. The public page does not say whether the price includes delivery, registration or a road-legal title, or whether a sale would take the car out of the window before Nov 28. Insider Gaming reported that it was flown in from Miami; Selfridges and Rockstar have not confirmed how it travelled.
West Coast Customs, the Los Angeles shop known for MTV's *Pimp My Ride*, posted the six-car project on Instagram on Nov 6, 2026. "We're incredibly proud to have partnered with Rockstar Games to bring the custom in-game vehicles from 'Grand Theft Auto VI' to life," the shop wrote. On Nov 9, it pointed to the Cheetah for sale as "a part of automotive & gaming history."
See West Coast Customs' Grand Theft Auto VI post on Instagram
A press account quoted by Complex said each of the six cars "combines traditional metal fabrication with modern composite construction, using CNC machining to produce custom wheels and structural components." This is not the shop's first Grand Theft Auto build. In 2013, West Coast Customs made a real Bravado Banshee for Grand Theft Auto V on a Dodge Viper.
The Cheetah looks like an 1980s Ferrari Testarossa, the same shape Sonny Crockett drove in *Miami Vice* (Wallpaper*). Several outlets describe it as based on a Testarossa. Man of Many is more careful, and right to be: neither Selfridges nor West Coast Customs has published a donor year or a VIN.
The official photographs show a mid-engined Ferrari of that family, heavily rebadged. The nose is still a Testarossa shape, with pop-up headlights and a red-slatted hood intake. On the hood sits a gold Grotti badge with a leaping cheetah. The word Cheetah is lettered in chrome across the tail, above triple round lights, and a Piccio badge, the game's stand-in for Pininfarina, sits on the lower side. The paint fades from light blue at the nose to magenta at the rear. The five-spoke wheels still appear to wear Ferrari's yellow prancing-horse center caps. In Miami the car wore a Leonida plate; in London, it wears one that reads VICE CITY.
The most detailed write-ups, including Hypebeast and Supercar Blondie, describe a 4.9-liter naturally aspirated V8, lowered suspension, track-ready tires and a cabin trimmed in custom-stitched Italian leather. Those figures appear to come from the same briefing, not from a public specification sheet. They sit awkwardly next to the donor story. A production Testarossa used a 4.9-liter flat-twelve, not a V8. Until someone publishes the donor identity, it is not clear whether the build kept a Ferrari twelve, fitted a V8, or started from a different car. No official horsepower figure, weight or 0-60 time has been given.
The Cheetah is one of six. West Coast Customs also built a Progen Emerus, an Invetero Coquette, an Albany Buccaneer, an Albany Manana and a police-liveried Pegassi Tempesta. The set was photographed in Miami at Herzog & de Meuron's 1111 Lincoln Road and at Hilario Candela's 1963 Miami Marine Stadium, in pictures credited to Rockstar Games. Complex said they wore Leonida plates with Vice City lettering and frames marked VI, West Coast Customs and Rockstar. As of Nov 10, 2026, the Cheetah is the only one of the six confirmed for sale.
In the games, the Cheetah has always been Grotti's stand-in for Ferrari, but it has not always been the same car. In Grand Theft Auto: Vice City and Grand Theft Auto: San Andreas, it was a Testarossa in all but name. In Grand Theft Auto V, Rockstar redesigned it as a modern mid-engined supercar, then brought the older shape back to GTA Online in 2017 as the Cheetah Classic.
Grand Theft Auto VI tightens that classic shape again. Rockstar's Ultimate Edition description calls the in-game car the '95 Grotti Cheetah: "Grotti's signature mid '90s sports car and ode to Shore Drive," with "a minimalist, retro-futuristic livery" that unlocks later in Jason and Lucia's story. The West Coast Customs car is that idea made physical: a Testarossa-family coupe badged, painted and plated as the Cheetah players will find in Leonida.
For a buyer in the United States or Canada, the useful comparison is a real Testarossa. Public sold prices over the past year put ordinary examples well below this asking price. Exotic Comps, using 37 US sales in the 12 months to Oct 20, 2026, puts the median at 183,000 dollars, in a range from 121,000 dollars to 687,500 dollars. Shifty, reading 55 public sales in the 12 months to Nov 9, 2026, puts the median a little higher, at 202,222 dollars, with many recent auctions falling between about 159,000 dollars and 275,000 dollars. Later 512 TR and F512 M examples sometimes sell well above 400,000 dollars. Even then, 1 million pounds, about 1.34 million dollars, is several times a typical Testarossa.
That gap is the point, and also the risk. This is not a quiet, matching-numbers Ferrari. It is a one-off promotional build with Grotti badges, a unique fade, a documented turn in Miami and a week in a London department store. The Testarossa market tells you what the underlying shape is worth. It does not tell you what a collector will pay for this object's story.
Our editorial view: this is a marketing car that happens to be a real, driveable mid-engined Ferrari, not a new model or a usual coachbuilt restomod. The interesting part is how complete the disguise is. Official pictures show Grotti, Cheetah and Piccio badges on a car that still looks, in every panel, like a Testarossa. The thin part is the paperwork. A 1 million pound price needs a donor identity, a clear account of the engine, and a written list of what the buyer actually gets. None of that is public yet.
What it means for buyers: treat this as official launch memorabilia, then ask Selfridges the questions the website skips. Which year and VIN is the car? Is the engine the original flat-twelve, a V8, or something else? Is it registered, and in which country? Does the price include shipping, taxes and the plate in the window? If you want a Testarossa you can use as a Ferrari, the open market still offers them for a mid-six-figure sum, or less. This car is for someone who wants the Grotti one.
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