A new Ferrari, Lamborghini or Porsche pays 15% at the US border, a McLaren 10%. The headlines about higher rates haven't changed that, but the tariffs are already in the price of new cars and in the makers' profits.
If you're buying a new exotic in the US this fall, here's the tariff picture in one line: a car built in the EU, which means every new Ferrari, Lamborghini and Porsche, pays 15% at the border, and a UK-built McLaren pays 10% as long as it falls within Britain's annual quota of 100,000 cars. Those rates have been in place since 2025. Headlines this year about raising the EU rate to 25% haven't changed them.
The US put a 25% tariff on most imported cars in April 2025. Trade deals then cut it to 10% for UK cars within the quota (June 2025) and to 15% all-in for EU cars, backdated to August 1, 2025, according to the Suspension auto tariff tracker, which links each rate to its Federal Register notice. Before 2025 the standard duty on an imported car was 2.5%.
On May 1, 2026, President Trump said he would raise the EU rate to 25% (Reuters), and Al Jazeera noted at the time that luxury makers that build everything in Europe, such as Ferrari and Lamborghini, would be most exposed. As of the tracker's October 1 review, no implementing order followed and the 15% rate is still in the tariff schedule. A threat isn't a rate until it's published.
A tariff is paid once, when a new car enters the country. A Ferrari 812 or Lamborghini Aventador already registered in the US doesn't pay it again when it changes hands. So tariffs raise the price of new cars and leave used ones untaxed, which makes nearly new used cars relatively better value.
That doesn't mean tariffs explain used prices. Our Ferrari auction index rose about 60% from early 2025 to its August 2026 peak and has since eased about 8%, and that move is far bigger than any tariff. Lamborghini's used Temerarios are asking close to sticker. The tariff is one input among many.
Tariff headlines move faster than tariff policy. Twice this year, rate increases on European and Korean cars were announced and not implemented. For an exotic buyer, the practical rule is to price off the rate in the tariff schedule, not the latest post.
The bigger effect is the one you can't see on the window sticker. Tariffs are squeezing makers' profits, and that pressure shows up in decisions: Porsche's push upmarket, Ferrari's selective price rises, Lamborghini's lower margin. Expect makers to keep passing costs on through options, special series and allocation rather than base prices.
Profit collapsed in 2025, China keeps shrinking and the new CEO wants a smaller, more exclusive Porsche. The Mission S concept, due October 15 in New York, is the first look at a car that sits above the 911.
Every new Lamborghini is now a plug-in hybrid. Our data shows used Temerarios already asking close to sticker, Aventador SVJs seeing big but selective cuts, and the last V10 Huracán specials holding firm.
Our index of 395 US and Canadian Ferrari auction results peaked about 62% above early-2025 levels in August and has eased about 8% since. More cars are reaching Bring a Trailer, fewer are selling, and dealer prices are starting to give.
