Our index of 395 US and Canadian Ferrari auction results peaked about 62% above early-2025 levels in August and has eased about 8% since. More cars are reaching Bring a Trailer, fewer are selling, and dealer prices are starting to give.
After a flat 2025, the market for modern Ferraris took off in January 2026 and kept climbing into the summer. That run now looks like it has peaked. Our index of sold prices for similar cars topped out in August, about 62% above early-2025 levels. September and early October came in about 8% below that peak. At the same time, more Ferraris are being offered on Bring a Trailer than at any point in our data, and fewer of them are selling.
This isn't a crash. Prices are still about 50% above where they were at the start of 2025. But the direction has changed, and if you're buying or selling an 812, F12, 458 or 488 this fall, the direction matters more than the level.
We matched 395 auction results from January 2025 to October 10, 2026, mostly from Bring a Trailer, across the modern Ferraris we track: 296, 458, 488, F8, 812, F12berlinetta and SF90. Special series such as the Speciale, Pista, tdf and Competizione are left out. Each sale is compared with similar cars: same model family and body, similar age and similar mileage. That way a run of very low-mile 812s doesn't look like a market move. The full method and charts are in our Market Take, Ferrari auction prices are cooling off.
Supply is the clearest signal. Bring a Trailer ran 9 Ferrari auctions in our scope in May and 10 in June. That rose to 19 in July, 33 in August and 47 in September, the most in our data. About 70% still sold in September. In the first ten days of October, only 10 of 21 did.
A no-sale on Bring a Trailer usually means bidding stopped below the seller's reserve. That gap is the story: sellers are pricing off August, buyers off what's available now. Recent results:
The 488 is holding up better. Four 488 Spiders with 1,300 to 9,000 miles sold between October 3 and 10, for $365,000 to $425,000, though three others went unsold with high bids of $280,000 to $336,000.
Dealer asking prices trail auctions, but they're turning. Across the modern Ferraris we track, about a third of the cars listed in both weeks (278 of 819) had their price cut in the week to October 11, typically by about $10,000. After adjusting for model mix, Ferrari asks were down about 0.7% for the week and about 3% over 30 days.
The 458 has moved most. Middle asks for coupes and Spiders rose from about $347,000 and $425,000 in early summer to about $460,000 and $565,000 by mid-September. In the first week of October they fell about 7% and 9%, with seven same-car cuts of $33,000 to $68,000 on October 7 alone, including a 2011 coupe near Charlotte cut from $378,189 to $309,900. In the week to October 11, middle 458 asks fell about another 10%, partly because 34 more 458s were listed.
812s are softening too. Asks fell 3.4% in the week to September 29, to a middle ask near $725,000 across 201 cars. On October 10, four 812s were cut in one day; the biggest was a 2021 812 GTS at a Miami dealer, cut from $871,294 to $752,294. F12 asks are giving ground as well: a 2017 car in Beverly Hills went from $630,062 to $549,562 on October 6, and a 2016 car in Mill Valley from $699,122 to $649,002 two days later.
The gap between dealers and auctions is still wide. In September, two 812 GTS auctions cleared at $765,000 and $761,000 while dealers listed similar cars near $900,000.
All of this is happening while the very top of the market sets records. At RM Sotheby's Monterey sale in August, Ferrari had six of the top ten results, including a 2023 Daytona SP3 at $17.8 million, a 2015 LaFerrari at $8.7 million and a 1991 F40 at $8.4 million, the last two auction records for their models, according to RM Sotheby's. A one-off Ferrari Luce sold for $40 million for charity.
Those aren't the same buyers as the 458 and 812 market. Monterey shows that demand for the rarest, most important cars is intact. Our data shows the rise in the more common modern cars, the ones that sell on Bring a Trailer every week, got ahead of itself, and supply has caught up.
New-car pricing is part of the background. Ferrari raised US prices by up to 10% on the Purosangue, 12Cilindri and F80 after tariffs arrived in 2025, while holding the 296, SF90 and Roma, Car and Driver reported. EU-built cars now pay a 15% US tariff. Used Ferraris already in the US don't pay it again.
Sellers want August prices. Buyers aren't paying them. That standoff usually ends one way: reserves come down or cars come off the market. With 47 Ferraris on Bring a Trailer in September and fewer than half selling in early October, we expect lower reserves and more dealer cuts through the fall.
We'd call this a cooldown, not a reversal. A market that's still about 50% up on early 2025 can give back 8% without much pain. What would change our view: another month with fewer than half of cars selling, or no-sales spreading from 812s and 458s to the 296 and SF90, whose asks are still firm (296 asks rose about 3% in the latest week).
A new Ferrari, Lamborghini or Porsche pays 15% at the US border, a McLaren 10%. The headlines about higher rates haven't changed that, but the tariffs are already in the price of new cars and in the makers' profits.
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