A 1,200-mile 2017 F12berlinetta in Bianco Fuji with Glossy Blu carbon fiber is bid to $777,777 on Bring a Trailer with less than a day to go. That's already more than any ordinary 2017 F12 is asking at a US dealer, and more than its $512,533 original sticker.
A 2017 Ferrari F12berlinetta with 1,200 miles and about $166,000 in factory personalization options is bid to $777,777 on Bring a Trailer with less than a day left. The auction ends Monday, Nov 2 at 1:10 PM ET. As of 6:27 PM ET on Sunday, it had 21 bids and more than 1,200 people watching. It's offered with a reserve, and the listing doesn't show whether that reserve has been met.
The bid is already higher than the asking price of every ordinary 2017 F12 for sale at US dealers in our data, and about $265,000 more than the car's original $512,533 window sticker. What sets it apart isn't age or miles. It's the spec: Ferrari's Atelier personalization program finished it in a rare white with blue carbon fiber inside and out. That makes it a live test of something we keep seeing in the Ferrari market: on cars that are a few years old, a rare spec can be worth more than low miles alone.
According to the listing, the car was ordered through Ferrari's Atelier program with about $166,000 in options. The paint is Extra Range Bianco Fuji, a white from outside the standard color list, with Blu Tour de France accents and a small Italian flag above the rear badge. The headline option is Glossy Blu carbon fiber: the carbon trim inside and out, including the front lip and lower bodywork, is finished in blue instead of the usual black. Even the rear diffuser fins are painted Bianco Fuji, and the brake calipers are blue.
Inside, it has large carbon-fiber racing seats in Blu Sterling leather with white center stripes, Blu Scuro Alcantara on the headliner and center console, Cavallino-embroidered headrests, white luggage straps and a steering wheel trimmed in leather and blue carbon with Bianco Fuji stripes. It also has the passenger display, front-axle lift, Adaptive Frontlight System, Scuderia Ferrari fender shields, front and rear cameras, carbon-ceramic brakes, 20-inch forged wheels and a JBL sound system. A plaque in the trunk lists the color scheme and options.
Under all of that, it's a normal F12berlinetta: a front-mounted 6.3-liter V12 rated at 731 horsepower and 509 lb-ft, with a seven-speed dual-clutch gearbox. The window sticker copy shows it was first delivered through Scottsdale Ferrari in Arizona. The selling dealer, MotorClub, bought it in 2025 and is offering it in New York with a clean Carfax report, recent service records and a New Jersey title. The listing also notes some cosmetic fixes this year (peeling cargo-area leather, a driver's seat lever and sticky interior buttons) and a lien that the dealer's lender has to clear before the title transfers.
Ferrari describes Atelier as a studio where clients choose from a much wider range of materials, colors and finishes than the normal options list, with help from Ferrari's specialists. It's the first step up in Ferrari's personalization programs. Above it sits Tailor Made, which is limited to a small number of clients a year and run from Maranello, New York and Shanghai, and above that are one-off special builds, according to Ferrari.
In practice, that means two F12s from the same year can look almost nothing alike. Most were ordered in familiar colors with black carbon. This one was ordered as a statement, and the auction will show how much that's worth nine years later.
Our daily Ferrari scrape on Nov 1 found 19 listings for 2017 F12berlinettas at US dealers and on Classic.com. Their median asking price is $619,999. Two of those listings appear to be the same car: Classic.com lists a 70th Anniversary Edition in Spring Valley, New York, at $1,078,000, and Wide World Ferrari's Ferrari Approved listing there, at $1,078,175 with 7,626 miles, looks like the same car. Counting it once, the median is $618,806.
Leave out the 70th Anniversary car and the 337-mile car, and the other 16 listings range from $299,995 to $749,995, with a median of $608,304. Today's $777,777 bid is above all of them. Keep in mind these are dealer asking prices, not sale prices, and a dealer car usually comes with a warranty or certification that an auction car doesn't.
Recent Bring a Trailer results show where regular-spec F12s land, and where the special ones pull away:
The Atelier car's bid has already passed the $770,000 that the 209-mile 70th Anniversary car brought a year ago, and it's well clear of any regular-spec F12 result in our data. The best comparison may be the 132-mile Atelier 2016 car in March: also heavily optioned, with far fewer miles, and it sold for $636,000. F12 prices have climbed through 2026, so some of the gap is timing, but this car is already $141,777 past that one with a day to go.
When a Ferrari is new, most of its value is the model itself. Nine years on, there are 19 listings for 2017 F12s at US dealers alone, and an ordinary one in a common color competes on miles, history and price. A car with a rare, well-judged spec doesn't have that competition. If you want a white F12 with blue carbon, there may not be another one, so the price is set by the two people who want it most.
The numbers so far fit that idea. The 70th Anniversary cars, the heavily optioned Atelier cars and this listing all sit well above the regular-spec results, even against regular cars with very low miles. But miles, condition and timing still matter, and a live bid isn't a sale. The real test is where this one finishes on Monday, and whether it clears its reserve.
Bidding on Bring a Trailer is still live, and most of the action usually comes in the final minutes. The clock resets to two minutes with every late bid, so the auction may run past 1:10 PM ET. The winning bidder also pays the site's buyer's fee and a $250 dealer document fee on top of the final bid. We'll update this article with the result after the auction ends on Monday.
Our index of 395 US and Canadian Ferrari auction results peaked about 62% above early-2025 levels in August and has eased about 8% since. More cars are reaching Bring a Trailer, fewer are selling, and dealer prices are starting to give.
A 106-mile 1997 F50 sold for $18,705,000 with fees in Las Vegas on Oct 31, the most ever paid for the model at auction. The same day, an 81-mile Daytona SP3 brought $18,540,000 there, while Ferrari's own 2,948-mile SP3 press car sold for £8,161,250 in London.
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