Ferrari's first electric car starts at $560,800 in the US, well under the roughly $640,000 expected at its May reveal but more than the V12 Purosangue. Here's what you get, when it arrives, and what that money buys in used Ferraris today.
Ferrari's first electric car will start at $560,800 in the United States, Car and Driver reported on Oct 21, with American deliveries expected in the second quarter of 2027. That's about $80,000 less than the roughly $640,000 many outlets expected when the Luce was revealed in May, a figure that came from converting its €550,000 European price into dollars (Bloomberg).
It's still a lot of money. Motor1 points out the Luce costs about $122,000 more than Ferrari's V12 Purosangue SUV, which starts at $438,610, and Car and Driver calls it the most expensive five-seat production car on sale, about $50,000 above the priciest Rolls-Royce Cullinan.
The Luce is a four-door, five-seat electric car, Ferrari's first with a three-seat rear bench. The specs below are the ones Ferrari released at the May launch and that Car and Driver, Motor1 and Autocar all repeat:
One spec varies by outlet. India's CarDekho lists a 112 kWh battery, while Car and Driver, Motor1 and Autocar all say 122 kWh. We've gone with the majority figure.
Ferrari rolled the Luce out in three stages: the technology in Maranello in October 2025, the cabin and name in San Francisco in February 2026, and the full car in Rome on May 25, 2026 (Ferrari). The design came from LoveFrom, the studio run by former Apple design chief Jony Ive and Marc Newson, rather than Ferrari's own design team (Reuters).
The reveal went badly with investors. Ferrari's shares fell between 6% and almost 8% the day after, as analysts and social media panned the styling as not looking like a Ferrari (RTÉ, Bloomberg).
Collectors didn't seem to care. In August a one-off Tailor Made Luce, the first production chassis, sold for $40 million at RM Sotheby's Monterey sale. It was a charity lot with all proceeds going to the Ferrari Foundation, so it says more about goodwill than about what a normal Luce is worth (RM Sotheby's, Reuters).
Since then Ferrari has been showing the car to buyers around the world. It held a private preview for clients in Dubai on Oct 15 (Zigwheels UAE) and put the Luce on display at its Universo Ferrari exhibition in New Delhi, which opened Oct 17. CEO Benedetto Vigna arrived at a New Delhi hotel in a dark grey Luce this week (la Repubblica). Motor1 says Ferrari reports orders are coming in strongly despite the online backlash.
Delivery timing is the messiest part of the story. At the launch, Reuters and RTÉ reported European deliveries starting in the fourth quarter of 2026, while Autocar said continental sales start early next year with UK deliveries in spring 2027. For the US, Car and Driver expects the second quarter of 2027. Treat the US timing as Car and Driver's expectation rather than a firm Ferrari date.
We don't track Luce or Purosangue listings yet, but we do track the Ferrari models a Luce buyer might also be looking at. In our Oct 22 snapshot of US and Canadian dealer listings, these were the middle asking prices (half the cars ask more, half less):
These are asking prices, not sale prices, and a new Luce will rarely leave the factory at its base price. Ferrari buyers usually add options, and Motor1 expects personalization to push real-world prices well above $560,800.
Pricing the Luce under early estimates looks like a deliberate move after a rough reveal. A $560,800 start puts it right next to a used 812 Superfast and above the Purosangue, which tells you Ferrari sees it as a flagship, not an entry-level EV.
The real test comes in 2027, when the first cars reach owners and start showing up for resale. Ferrari is betting its badge, in-house hardware and limited numbers will keep the Luce desirable as a used car too. We'll know once there are real resale listings to look at.
Ferrari CEO Benedetto Vigna has confirmed on the record that Ferrari patented a car that fires jets of compressed air to press itself onto the road, so it can corner, brake and accelerate harder. Ferrari first filed the idea in December 2018 and hasn't announced a car that uses it.
Tesla's next-generation Roadster is out, with production promised for 2028. Deposits are $50,000 for Performance and $250,000 for the Thrust version with rear thrusters; Rocket is invite only and uses 10 thrusters fed by about 600 liters of compressed air (~250 kg across two tanks, per The Verge), according to TechCrunch and The Verge. Final prices aren't announced. A stage demo hit 0.81 seconds to 60 mph; Musk also teased a Mach 0.5 (~380 mph) top-speed target. We're updating live.
Camouflaged 296 prototypes in Germany point to a roadgoing Challenge Stradale with Challenge aero and reports of a non-hybrid V6, and a long-tailed 296 mule just seen in Modena suggests Ferrari may have more than one special 296 in testing. Here's what's confirmed, what's rumored, and what our 296 asking prices look like today.
